Case Study
A Complete Brand Built from the Ground Up
Website, logo, product flyers, pull-up banners, and a press release. Everything a company needs to show up with credibility.
Website, logo, product flyers, pull-up banners, and a press release. Everything a company needs to show up with credibility.
Greenway Asphalt does something most companies don't. Their Veritas Green rejuvenation process restores asphalt from the inside out, using bio-based technology that reverses aging instead of just patching the surface. It costs a fraction of repaving. It's better for the environment. And it works.
But when prospects or municipalities looked them up, there was nothing that reflected that. No website. No visual identity. No materials for the sales team to leave behind. The service was strong. The brand was invisible.
They needed everything built. And they needed it all to tell the same story.
Built around the brand's core positioning: green, professional, and road-focused. The arrow-road mark signals forward movement and infrastructure. The green palette connects directly to their bio-based Veritas Green product line.
Designed to be versatile. Works on trucks, hard hats, business cards, trade show banners, and digital. One mark that holds up everywhere the team shows up.
We designed and built greenwayasphalt.com to explain a technical service in plain language. Service breakdowns, cost comparisons, and clear calls to action for municipalities and property managers evaluating rejuvenation vs. repaving.
The site carries the same green and black brand system across every page. Fast load times, mobile-responsive, and built to convert visitors who landed from a Google search or a business card into phone calls.
A one-page product sheet that explains the science behind Veritas Green in plain language. How rejuvenation works, what Sylvaroad RP1000 does, and why it costs a fraction of repaving.
Designed for leave-behinds after meetings with municipalities and property managers. Clear enough that the person reading it doesn't need to be an asphalt expert to understand the value.
Built for events, conferences, and field demos. Highlights the five core benefits of rejuvenation (time savings, cost savings, extended lifecycle, increased protection, sustainability) and a direct cost comparison: $2M repaving vs. $300K rejuvenation for 100,000 SY.
Includes a QR code for lead capture on the spot. Designed to stop foot traffic and start conversations.
Designed to match the full brand system. The front features the Greenway logo and road mark on a clean black background. The back carries contact details, partnership branding, and both web properties.
Same visual language as the website, flyers, and banners. When someone hands this card out after a meeting, it reinforces the same professional identity across every touchpoint.
Before RPM: a strong service and no brand behind it. After: a website, a visual identity, sales collateral, and a press release that all tell the same story.
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