Case Study
A Website, Sales System, and Email Engine for a Growing Home Service Business
Full website build, AI-powered lead follow-up, backend sales system, and email marketing. Everything connected. Everything automated.
Full website build, AI-powered lead follow-up, backend sales system, and email marketing. Everything connected. Everything automated.
Lia's Landscaping does quality work. But their digital presence wasn't reflecting that. No real website, no way to capture leads, and no follow-up process for the people who did reach out.
In a service business, speed wins. The company that responds first usually gets the job. Without an automated system in place, every new lead was a race they didn't know they were running.
They needed a site that looked as good as their work. They needed a system that followed up with every lead the moment it came in. And they needed email marketing to stay in front of prospects who weren't ready to book yet.
We built all three and wired them together.
We built liaslandscaping.com from scratch. Designed to show the quality of the work, make it easy for homeowners to reach out, and convert visitors into booked consultations. Fast, clean, and built for mobile where most home service searches happen.
Services section, project gallery, clear calls-to-action, and a contact flow that feeds directly into the sales system. The site does the selling before anyone picks up the phone.
Every new lead triggers an instant, personalized follow-up. No manual work, no delays. The system responds the moment someone fills out a form, then follows a defined sequence until they book or opt out.
Every prospect is tracked in a pipeline by source, service type, and stage. The team always knows who needs attention and what the next step is. No more leads falling through the cracks.
Not every homeowner is ready to book on day one. We built an email system that keeps Lia's in front of the ones still deciding. Seasonal campaigns, project showcases, holiday emails, and nurture sequences that bring people back when they're ready to pull the trigger.
Every email is branded, on-message, and feeds back into the sales system so the team knows who's engaging and who's ready for a follow-up call.
Before RPM: a service business with no real online presence and manual follow-ups. After: a full digital system that captures, follows up with, and closes leads without adding to the team's workload.
Tell us about your situation. We'll show you what we'd build.
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